Apple CEO Tim Cook visits Shanghai as iPhone sales slow in China

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Apple Store in Shanghai, China.

Future releases | Future releases | Getty Images

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According to the post about him, CEO Tim Cook is on a visit to Shanghai official Weibo account on Wednesday, ahead of the inauguration of a brand new retail store and falling iPhone sales in the country.

A video attached to the post showed Cook walking through certainly one of town’s popular tourist districts and having breakfast with Chinese actor and tv personality Zheng Kai.

According to press release on Monday, the brand new retail store situated in town’s Jing’an district will open on Thursday.

Cook steadily visits China – a crucial market and manufacturing base for Apple – to launch products, open factories and meet with local officials. Earlier this month, so did Apple announced plans to expand its research centers in Shanghai and Shenzhen.

His latest trip also comes amid reports that iPhone sales in China fell 24% in the primary six weeks of 2024 in comparison with the identical period a 12 months earlier.

Analysts said the sales decline was partly on account of Apple’s unusually large shipments in early 2023, but additionally to increased competition from local brands such as Huawei.

Last 12 months, Cook visited China in October following reports that iPhone 15 sales in the country were lagging in comparison with sales of the sooner model.

This trip took place a month after reports that employees of Chinese government agencies were banned from using iPhones at work. The Chinese Ministry of Foreign Affairs denied these reports.

Apple on Friday reportedly agreed to pay $490 million to settle a class-action lawsuit that alleges Cook misled investors a few sharp decline in iPhone sales in China in November 2018, based on a preliminary settlement filed in federal court in Oakland, California.

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