Podcast audiences proceed to grow, with 42 percent of Americans aged 12 and older reporting that they listened to a podcast in the previous month last 12 months. – based on the Edison Research report. Making money is not easy, in part since the market is so saturated that there’s not enough promoting revenue to cover it, said Ethan Cramer-Flood, chief forecaster at Insider Intelligence, a market research firm.
PodCo, founded last 12 months, expects to show a profit in the second quarter of 2024, Romano said. The company plans to introduce 10 latest podcasts this 12 months, starting with “Pretty Little Pod” featuring Shaw and Tammin Sursok, who starred together on ABC Family’s “Pretty Little Liars”; and “Tread Carefully” with Kira Kosarin, who appeared on the Nickelodeon series “The Thundermans.”
Romano said she never planned to capitalize on nostalgia. Rather, she said, she greenlit shows with former Disney and Nickelodeon teen sitcom stars because they were people she knew and could trust.
She hopes podcasts can be places where stars can feel heard, she added.
“We were a silent, niche population of people who had been conditioned to conform and never really understood our autonomy,” Romano said. “I want to show them that they can be empowered through these podcasts.”
The hosts weren’t afraid of private contact.
He mentions Jennifer Stone, who played Harper Finkle in “Wizards of Waverly Place.” sometimes you’re feeling abandoned on set during an emotional exchange on “Waverly Pod” together with her co-host and former partner David DeLuise. Alyson Stoner, who hosted the Disney Channel series “Mike’s Super Short Show” and starred in the movie “Cheaper by the Dozen,” discussed persecuted and other pressures related to kid’s fame on her podcast “Dear Hollywood,” which shouldn’t be a PodCo franchise.
As hosts adapted to the brand new platform, they often bumped into trouble. The “Ned’s Declassified” stars appeared in a March 18 live TikTok video in which they mocked Drake Bell, the previous star of the Nickelodeon series “Drake & Josh,” who shared his account of sexual abuse by his dialogue coach on “Silence on set: “The Dark Side of Children’s Television” – a new Investigation Discovery documentary series.
