You can’t dance with it: Apple’s Vision Pro was an ugly dud

With words are only wind department

When Apple unveiled its Vision Pro AR/VR headset early last 12 months, the product was met with an absolute ocean of hype within the tech press. You can’t spend thirty seconds on the Internet without reading about how expensive ($3,500$4,600 depending on accessories) headset revolutionize every existing industry Or change absolutely every little thing. Seriously: All.

Less than a 12 months later, rumors are circulating that Apple ended production of the headset because of “weak demand and customer dissatisfaction”. The information was first I suggested the identical thing last Octobernoting that poor sales caused component manufacturers to chop production of parts as early as last spring, as soon because it became clear that this was, because it turned out, nowhere near a technological revolution.

For most individuals, the product was either too expensive, uncomfortable to wear, caused vomiting, or I just did not have the software compelling enough to justify continued use: :

When bankers and VCs took over Silicon Valley, they created a spot between marketing and reality, or window dressing and real innovation. Many of those people not care whether a technology product is actually good or so long as you. And with an increasingly inept, access-obsessed and mismanaged tech press, this is usually close by.

Seriously, there’s been a ton of press coverage in regards to the Vision Pro just fucking silly. Quite a bit non-skeptical gibberish by stores attempting to kiss the ring to realize access. Words and phrases like “home run” and “revolutionary” they were wrapped around like confetti. Several key influencers claimed that Vision Pro did as revolutionary as the unique iPhone: :

Many people desired to imagine that Apple had created one other revolutionary miracle. Instead, they built a dud. And for many who were being attentive, it was a fairly obvious dud. That price tag was completely silly. Steve Jobs would never accept this that nasty battery and comically short battery life. Apart from just a few initially impressive tricks, there was little truly evolutionary, useful software.

But for a product to actually achieve success, it really needs to do that improve things. Virtual reality and augmented reality also pose challenges because computer size and battery life aren’t even near what they have to be to supply the transformative and discreet experiences firms promise. Most people still do. Lots of individuals still do not know how you can use VR no vomiting.

I do not hate VR. I actually have three different primary headsets. But the technology simply is not poised to deliver the sort of buzz that Meta or Apple VR products enjoy. Maybe someday someone will develop the proper, seamless, almost magical experience that lives as much as the hype on this field, but when I needed to bet that when this product comes out, it won’t be from Apple or Meta (Apple and Meta probably buy themthough).

Apple die-hards generally became defensive when someone suggested from the start that the Vision Pro was a dud. They often said something about “it was just a prototype” and that “prototypes should be expensive” or something like that. actually useful could possibly be on the best way in just a few years.

And this may occasionally actually be true. Maybe Apple turns around and uses the teachings from this misfire to create something. But that also does not imply it wasn’t a wildly misrepresented dud from the beginning. It also doesn’t excuse the tech press, which has repeatedly tripped over its own ass to enthusiastically praise an undercooked product.

Filed Under: augmented reality, headset, innovation, virtual reality, vision pro, vr

Companies: apple