Samsung Electronics announced that it’ll divide 80% of revenues and stop 20% for games in Samsung Galaxy Store.
The large South Korean technology company announced this conference for game programmers next week. This is great news because each Google and Apple download as much as 30% for programmers who sell their goods in stores with large platform applications. It was the subject of disputes, because Epic Games emphasized this as monopolistic behavior – and Epic collects only 12% for programmers at the Epic Games Store.
Samsung also said that because of the mobile cloud game platform, it’s now easier than ever for mobile games and publishers of all sizes to scale their firms because of the effective acquisition of users, increase the potential of revenues and simply construct games with a set of software creation (SDKS) and tools.
In November 2024, Samsung officially commercialized its mobile games platform in the cloud in North America. As a pacesetter in cloud games, Samsung provides programmers and publishers with recent ways of efficiently reaching tens of millions of Galaxy devices, while enabling players to right away jump into games without waiting or downloading.
Samsung said that its platform is already extremely invaluable in the gaming community, as evidenced by the last Vizor case study, the leading programmer behind the highest steel rating of Klondike Adventures. Vizor launched Klondike Adventures in the mobile version of the Samsung cloud games in July 2024, in lower than a yr, he achieved significant success and increase in their campaigns for acquiring users, winning tens of millions of recent players.
In addition, because of the Samsung platform, the 60-day Vizor refund from AD (ROA) expenses is 25% higher than its
“Business as usual” RoA gives comparable campaigns in the same period.
“Vizor is constantly looking for new channels to attract players to the flagship game Klondike Adventures,” said Helen Kostina, Marketing Director of Vizor. “The results we achieved together with the Samsung mobile games platform have exceeded our expectations. We have already noticed a noticeable impact on business, which confirms the potential of technology in the cloud. Going further, Samsung will remain an important part of our strategy to reach a wider audience. “
“Our cloud platform changes the mobile landscape for both publishers and players,” said Jong Woo, head of games in Samsung. “By transforming AD clicking directly into the first game and eliminating the need to bring players to the application store, we significantly increase the highest conversion rates for the publisher’s acquisition campaign and increasing the highest return on their advertising investments.”
Woo added: “This increased performance disrupts the way publishers have scaled their games so far and expand the base of players for games in the Samsung Galaxy ecosystem. In the case of players on our Galaxy devices, eliminating problems and the burden of waiting until playing and installing before trying it, we bring a new type of discovery and games that are easy, immediate and fun. “
The Samsung mobile games platform also provides a brand new cloud attribution solution
with primary suppliers of mobile measuring partners (MMP).
Traditionally, assigning a user acquisition campaign was largely depending on applications that have to be installed and opened directly on the user’s device. In this manner, game publishers assigned a brand new application of the installation of their promoting campaign – enabling the calculation of their expenditure on promoting based on collective monetization of purchased users.
Thanks to cloud games, players can immediately jump into the game without the need to put in an application that breaks this traditional attribution protocol. To solve this pain point, Samsung proudly worked directly with the Appsflyer, the leading MMP, to construct a primary -of -a -kind solution that permits customers to just accept the click of the commercial and the resulting cloud game as an application installation.
“The cloud games transforms how players gain access to games and experiences, and the attribution must evolve next to them,” said Adam Smart, director of games at Appsflyer. “Appsflyer works with Samsung to redefine, which means installation in a cloud environment. As our technologies evolve, our measurement capabilities must adapt next to them. Together, a pioneer for programmers and publishers is a completely new way to track and optimize the efficiency of their advertising campaigns, without requiring players from physical game installation. “
After starting the title by clicking AD, the cloud attribution solution also allows programmers and publishers to trace the performance in cloud games-in this shopping in the game.
Samsung Galaxy Store offers more advantages
Unlocking the advantages of a mobile game platform in the Samsung cloud on Galaxy devices is simple because of the existing infrastructure of Galaxy stores. Developers and publishers can easily depend on a platform with full access to a comprehensive SDK set and tools. It also supports existing coinization models in the game to simply adjust with current operations.
In addition, Samsung changes its public conditions and restores more funds into the hands of programmers and publishers with the 80/20 revenue model for Galaxy Store games. This structure also applies to games built on the Samsung cloud game platform, providing much more opportunities for partners. The recent share in revenues will enter into force on May 15, 2025.
Collection of Samsung mobile games offers on its cloud platform and Galaxy Store-Wraz with premium promotional support and direct distribution to tens of millions of pre-loaded Galaxy devices around the world-it results in unparalleled performance and profitability for programmers and publishers.
Developers and publishers interested in learning the Galaxy Store conditions and expanding their distribution of mobile games on Galaxy devices because of the Samsung cloud technology can visit the Samsung programmers’ website.
