When I heard that Apple supposedly scraped out the plans of AR “Apple Vision Lite” glasses, I used to be the costliest. Apple cancels projects on a regular basis, but greater than risk reluctance, the corporate from the Silicon Valley has shown little or no interest in categories wherein sales now not dominate. And Samsung, which seems less afraid of experimenting, advantages.
This is a conservative time for us great technology. However, this isn’t strictly politically – Most general directors paid tribute to Trump -But reasonably that these firms fight tens of hundreds of employees within the name of “performance”, normally those working on projects from outside AI without a tangible, fast profit path.
Unlike Google and Meta, Apple didn’t have dismissals that prioritize the profits related to the care of employees, however it happened several round from 2024 dismissals on a smaller scale. In this type of environment, everyone must justify that their project has a future.
Perhaps “Apple Vision Lite” or “Apple glasses” didn’t have a future. AR wired glasses have their area of interest, however the indisputable fact that apparently they may not work with the iPhone, it limited their potential usefulness and portability outside XR superfrans.
But on this skeptical environment, a penny managers in search of products that immediately stand out from competitors, it isn’t surprising that we have not seen much of Apple for years, except Vision Pro.
Apple’s “vision” doesn’t include intelligent rings, glasses or folds
Do you wish an apple ring as a small alternative to an apple watch? Mark Gurman Bloomberg says, “Apple actively does not develop the ring and does not plan to start it,” despite the years of patents and intelligent rumors, the ring. It gives Samsung, Oura and other independent brands.
Do you wish a flap or apple fold? Trins still predict from yr to yr that it is going to come – now 2026 is the goalWith Apple looks at the brand new display manufacturer “But Apple constantly cancels or pushes the rumors, the folding phone is so often that Lucy Leaker is jerking football, while Charlie Brown Techies is not excited about anything.”
And again, folding telephone brands, corresponding to Samsung, Motorola, OnePlus and Honor, can dominate on this area, while Apple Dawles.
I’m sure that the meta is delighted that his ORion AR glasses won’t need to compete with the canceled AR Apple glasses in 2027 even greater offer.
Music/photos of Apple and Siri in stylish frames would prove to be incredibly popular in considered one of the fastest growing product categories. Instead, we have not heard anything about it. Meanwhile, Samsung and Google joined forces for Android XR and although the mixed reality headphone set is the primary priority, one leak He suggests that Samsung will create a Smart Glasss product that isn’t administered as a Ray-Ban rival.
Think in another way? NO …
You can criticize Samsung’s tendency to rush market products and count name recognition as an alternative of innovation to extend sales. The relatively central galaxy ring is an honest example. But it’s more essential that it has not lost this greedy, ambitious, experimental tendency to try a brand new one, after which iteration to higher products from yr to yr to strengthen your house in each category.
To be honest, so long as Apple stays in these categories of products, Samsung has a smaller incentive to compete and introduce innovation with the most important rival, as within the case of galactic phones.
Apple has never fully fulfilled the status from the time of Steve “thinking differently”, however it really seems that lately it has change into so reluctant that the one thing that users must expect is Apple Intelligence. This also applies to other large technological brands, corresponding to Google, together with his twin thrust and a cemetery of other ideas.
My grievance isn’t only “Apple Vision Lite”, identical to the Apple automotive. It is the indisputable fact that again my first response to messages about cancellation was drained, cynical lack of surprise.
As someone who writes on the Android website, but used to make use of only Apple products from laziness, I even have never invested in assessing one company or ecosystem as a “better” or mockery of Apple, when a few years late in common functions on Android appear. All I care about is a conventional capitalist concept that competition is good for consumers such as you and me.
So, because the most important technological brands withdraw to their most successful niches and monopolies to supply shareholders with satisfaction and use shiny AI tricks to take care of complacency, I’ll proceed to lament how firms aside from Samsung seem to offer up the attempts of latest things.