ATP Tour presented a big global alliance, welcoming the enduring Belgian Pilsner, Stella Artois, as an official beer.
The long -term agreement, with the immediately and lengthening until 2028, also designated Stella Artois as the official beer of the distinguished Nitto ATP final ending the season.
This breakthrough agreement, which positions Stella Artois as a golden partner of the route, means the primary central sponsorship agreement of ATP Tour with a beer brand for a decade and signals a big expansion of a big Stella Artois trace in skilled tennis. In the partnership she might be intricately woven into many ATP Tour events all over the world, with a special event within the finals of the Nitto ATP in Turin, Italy.
As a part of cooperation, Stella Artois will gain extensive visibility of the brand on the pitch and integrate its characteristic experience of “perfect serving” in hotel areas, aimed toward raising the atmosphere for fans. As the official partner of the Nitto ATP finals, the brand will use the premium exhibition, the probabilities of the hotel and exclusive rights in the distinguished championships at the tip of the yr.
This strategic move is consistent with the superior “mega platform strategy”, using the worldwide charm and yr -round tennis involvement in its brand Stella Artois. The key activation might be the launch of a series of digital content “The Perfect Service” on global ATP Tour platforms. This interactive campaign will invite fans (within the legal age of drinking) to fill monthly votes for a player with one of the best serving, supporting engaging content each within the social media channels and Stella Artois social channels.
In addition, Stella Artois will cooperate with the ATP Club No. 1, an exclusive collective of current, former and future players No. 1 ATP No. 1. Special activations surrounding this aspect of partnership are expected, especially through the Nitto ATP 2025 finals.
Speaking by the best way Marcel Marcondes, Global Marketing Director at AB INBEV, he said,
Daniele Sanó, business director of ATP, as well as,
Stella Artois has long offered belonging to a very powerful tennis events, including existing roles as the official partner of Wimbledon and the official Roland-Garros supplier. This latest comprehensive agreement with ATP Tour and Nitto ATP Finals moreover creates her involvement in sport and a passionate global fan base.
