The Sun, a British tabloid with the best step, introduces a latest subscription service-“Sun Club”-made at £ 1.99 per thirty days.
I move in on Tuesday, he’ll burden readers of chosen columns of stars, including those by Jeremy Clarkson, in addition to popular functions reminiscent of Aunt “Dear Deidre” and exclusive investigations.
The transfer is the publisher’s return to a paid strategy concluded ten years after scrapping the previous Paywall in December 2015, when it was considered a limitation of the final digital audience of the Sun. This time, the partial Payall goals to make use of the content on demand by organizing exclusive movies, in addition to the contributions of other famous columnists, reminiscent of Rod Liddle, Lose Women Jane Moore and political editor Harry Cole.
New membership in Sun Club also offers access to long-acting offers, reminiscent of the promotion “Holidays with 9.50 £”-for now limited to buyers and application subscribers. The editor Victoria Newton said: “The sun has always offered readers more than a newspaper. Sun Club will help us develop our offer to the audience even more. “
The decision is according to similar movements of competing publishers, reminiscent of The Daily Mail, which introduced its own paid online service – mail+ – stood at first of £ 4.99 a month at first of 2024. With the rise in pressure on printing revenues and uncertainty in promoting markets , Sun Sun. He hopes that the targeted paid content will help generate a latest source of digital income while maintaining the essential reader.
Earlier, the sun was a pioneer of full payout in August 2013, using an important events within the Premier League football to extend download. However, despite attracting about 200,000 paying subscribers, the publication abandoned the model to succeed in a wider free audience in a competition of competition reminiscent of Mailonline. The re -introduction of subscription suggests re -calibration, emphasizing the constant challenges faced by British newspapers in the hunt for balanced business models.
