The former director of Anheuser-Busch reveals how the company lost its way to Dei. Anson Frericks, former director of Anheuser-Busch, talked to Fox News Digital about how his ex-employer lost his sight of American values.
The former director of Anheuser-Busch criticized the company’s decision to cooperate with Dylan Mulvaney, saying that it was not “authentic”.
“The Bud Light-Dylan Mulvaney partnership was simply not an authentic partnership,” said Anson Fericks Fox News Digital. “They satisfied many of these special interests.”
Frericks began his profession at Anheuser-Busch in 2011 and has been in the company for over a decade. He said Fox News Digital He realized that he had to leave when Dei prevents the brand from making what needs to be invalid business decisions, equivalent to cooperation with Black Rifle Coffee veterans.
“I joined the company that in my opinion was a great meritocracy, and then I saw that the company had really changed, especially after 2020, 2021, when the Dei Movement really gained strength,” said Frericks.
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The former executive director Anheuser-Busch claims that Bud Light has not yet regained the controversial influence of the transgender partnership of Dylan Mulvaney. (JC Olivera / Variety via Getty Images / Jakub Porzycki / Nurphoto via Getty Images / Getty Images)
The former director left the company before the controversial partnership from 2023. Dylan Mulvaney, influential to transgender. The resulting slack, which included shooting for youngsters in Bud Light and publishing it online, persecuts the company to this present day. Sales dropped by almost 30% 12 months -on -year in January 2025.
Frericks said that Bud Light was forced by external interest groups, like the human rights campaign, to turn into an increasing number of extremely supporting LGBTQ and eventually liquidated its basic customer base.
“It was an authentic brand that concerned sport and humor and connecting people. This has never been involved in really politicized problems … And Dylan Mulvaney was the face of many of these very polarizing topics. ” Said Frericks.
Mulvaney, which appeared on Monday, “The View” to promote her recent book “Paper Doll: Notes from late flowering”, she said she was shocked by loose.
“Well, I’ll start with saying that I love beer and I always have,” said Mulvaney. “I mean that when I took this contract, I didn’t think anything about her because I was:” Oh, it’s perfect. ” I felt like an organic thing and it was just another part of me … [but as the outcry continued to grow] I realized that I became a child of a poster for this. “
The Anheuser-Busch beer brand suffered after cooperation with the influential transgender influence Dylan Mulvaney. ((Photo of Roya Rochlin / Getty Images) / Getty Images)
Frericks, who found the management of assets from Vivek Ramaswama, said that the convergence of external aspects exerted emphasis on Bud Light to accept the increasing section of Dei principles, which eventually led to a disaster for the company.
He pointed to large asset managers equivalent to Blackrock Pressing Company to accept environmental, social and management policy (ESG) and Dei due to the money they received from pension funds in progress states equivalent to California and New York, in addition to European markets.
Last month, Blackrock Leadership told employees that the company was moving away from Dei.
The former executive director claimed that Bud Light with the European owner of Inbeva caused him to lose the American values that the brand represented. In the opinion of Frericks, it’s normal that business and government can influence social ends in Europe, but this type of partnership was against Bud Light’s business values and the alienation of the customer base in the United States.
“They stick to really different rules in Europe. Europe is a very pro-de-dei continent, “he said.
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The company has still not regained the partnership. (Roberto Machado Noa / Lightreck via Getty Images / Getty Images)
After customer response, Brendan Whitworth, general director of Anheuser-Busch This did circuitously mention Budweiser’s partnership with Mulvaney and this critics appeared as an apology. Despite this, Bud Light became the official UFC beer and dragged the Shane Gillis comedian to play a well -received commercial broadcast during the Super Bowl. ADVERTISEMENT, through which Gillis and Rapper Post Malone played in “Big Men on the Cul de Sac” was praised by critics and fans.
Frericks says, nevertheless, that for Bud Light really regain, real apologies are high quality, and possibly the company should even consider leaving its European home company and finding an American owner.
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“I always say the path to redeem, goes through forgiveness,” said Frericks. He added that Bud Light must admit that they “fucked up” and ask customers for a “second chance.”
Anheuser-Busch, Mulvaney and Blackrock didn’t answer the requests for comment.
