- Teenagers, teenagers and college children showed off their Christmas hauls in TikTok videos.
- Casey Lewis, who writes about young consumers, has watched about 1,000 haul videos, she told BI.
- Here are the most popular items Gen Z kids bragged about getting for Christmas.
It was a really merry holiday for some Gen Zers, who took to social media to indicate off the whole lot they unwrapped.
Casey Lewis, who writes the youth newsletter After School, analyzed TikTok videos of holiday shopping from tweens, teens and college-age consumers and created a listing that she shared on her own TikTok.
“This is the third year I’ve been doing this kind of thing with holiday hauls, and I’ve been trying to refine my system to be able to process the data in a more scientific way,” Lewis told Business Insider.
She said she watched a whole bunch of videos at double speed to count the standout gifts.
“I think conservatively, at least a thousand [videos]”Lewis said. “I tried to discreetly binge on TikToks over the holiday season while also spending time with my family.”
From luxurious clothes to retro technologies – these were the most popular gifts that the younger generation showed off during Christmas shopping.
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