Before starting the company, considered one of the most significant questions to be answered is: “Is there a market in my product or service?” Regardless of whether you sell homemade food, you offer online services or plan to launch a latest application, knowing if it exists Market demand It is a must.
Here is a practical guide, how to do it Check your business idea And check if people in the Philippines are really concerned about what you offer.
1. Talk to goal clients
Validation begins with a conversation. Find out what potential customers really need. You can ask: “If you have this product/service, will you use it?” Use online surveys, one -on -one chats or social media surveys to gather fair feedback. The more detailed the questions, the higher the observations.
2. Use online tools to check the search demand
Do you know about it Google trends Can he show what people in the Philippines are looking for? Search keywords related to your product or service. For example, if you would like to sell skincare products, try “the best skin care for the Philippines” or “Natural Soap Philippines”. If the interest is high, it implies that it exists Online demand.
3. Study what I sell online
Check out popular e-commerce sites reminiscent of Lazada, Shopee and Tiktok Shop. Look for bestsellers in your area of interest. Are similar items well -selling? Read reviews. This tells you what customers love – or hate. Observing the buyer’s actual behavior is considered one of the easiest ways to check if your offer is.
4. Join Filipino groups on Facebook and online communities
Filipinos are lively online, especially in Facebook groups. Join the community related to your low (eg “Pinoy Fitness” if you offer wellness products). Watch what the members publish, ask and recommend. These conversations are gold for understanding The needs of the local market.
5. Start a soft test or test offer
Instead of spending a lot immediately, start with soft launch. Offer a small product batch or free service attempt. Publish it on Facebook, Instagram, and even simply send Vibera’s message to your friends. If individuals are ready to try or pay, this is a strong market demand indicator.
6. examine the competition
If you have got competitors in the Philippines who offer something similar, it’s a good sign. This implies that there is an existing market. Study what they’re doing well – and discover what you may do in a different way. You do not have to reinstant the wheel. You just have to offer a higher version or a unique angle.
7. Collect registration or pre -order orders
Do you would like to test your interest before launching? Try to offer pre-sale orders or collect e-mail registrations. Configure a straight goal page or publish your idea on social media. If people register or undertake to buy earlier, then a clear green light. This strategy is often utilized by startups to confirm the demand for the product before full development.
Why check the demand for
A superb idea is not enough. In business, success depends on solving real problems for real people. By devoting time to confirm the idea for a product or service, you avoid waste of cash, time and energy. Filipinos entrepreneurs who confirm before starting, they can be more likely to achieve success in the future.
So how do you know if your company has a market? It’s easy: Ask, watch and test. The market will let you know what it needs – just listen.
Now the query is: are you ready to confirm your idea and transform it into real business?
Business News Philippines was launched in October 2015 as a portal for readers to learn more about conducting activities in the Philippines.
